Name:
Peterbilt Medium Duty Hood UPdate
Client:
Paccar/Peterbilt
In a recent collaboration with Peterbilt, our team skillfully updated a promotional video to feature their Medium Duty trucks’ sleek new hood design, all accomplished using CGI. This innovative approach allowed us to seamlessly integrate the updated design into previously shot footage, avoiding the costs and logistics of a reshoot. By employing advanced CGI techniques, we were able to present the new truck design in a realistic and appealing way, ensuring continuity in visual quality and style. This project not only saved significant time and resources but also highlighted our ability to adapt and enhance existing marketing materials with precision and efficiency.